Blog

From start up to success – how to survive the early years

A large majority of small businesses fail within their first few years. With such intimidating failure rates, just how can you breathe life back into an underperforming small business? According to statistics compiled by the US Small Business Administration, 70 per cent of small businesses will survive at least two years, yet only half of those will still be operating after five. While not as... Read More >>

Why your small business should adopt cloud computing

Whether you’ve come across the term or not, cloud computing is so ubiquitous that chances are your business has already started using the technology. According to CDW 2011 Cloud Computing Tracking Poll, which looked at the benefits and adoption rate of cloud technology, 73 per cent of US organizations utilize at least one cloud application, while 38 per cent have a written strategic plan for... Read More >>

Small business tips: Reducing overhead costs

In today’s economically volatile environment it is vital for small businesses and start-ups to look for ways to reduce business overhead costs while still maintaining efficiency. This is especially important when considering that cutting overheads is one of the fastest and easiest ways to increase profits. Cutting costs without sacrificing the quality of goods or services is the outcome every... Read More >>

How simple market research strategies can help your business

Since the global financial crisis hit, three out of four businesses in the US have reduced their marketing budgets. However, by maintaining your marketing strategies in a depleted economy you can pull ahead of the competition. When the economy starts to falter, businesses often react by looking for ways to save cash. Unfortunately, the marketing budget is usually the first head on the chopping... Read More >>

Is your business taking over your life?

Our working life encompasses far more than simply a means to make money. For many of us, what we do is a representation of who we are, how we perceive ourselves and how we are perceived by others. Work allows us to feel like valued and productive members of society and not only gives us a purpose but also is the main stage of our social interaction. However, when work begins to consume our... Read More >>