Archive | February 2012
Feb
28
Pinterest– Can The Hottest New Social Media Tool Help Your Business?
Did you get an invite yet? To Pinterest, that is. There is a lot of buzz about Pinterest these days. If you haven't heard of it, or even if you’ve received an invitation but didn't have a clue what to do with it, read on to hear what this latest social media platform is about and how it could help your business. If you have just started to get up to speed with the various other social media... Read More >>
Feb
22
Can President Obama help strengthen Small Business?
With the 2012 presidential election looming, it’s important to understand just where President Barack Obama stands when it comes to small business. Given that small businesses employ more than half of all Americans and account for 60 per cent of new jobs, the Obama administration is understandably interested in assuring business owners that they are of top priority. The Startup America... Read More >>
Feb
14
How to maintain your customer base in a down economy
Where did all your customers go? Maintaining your customer base in a down economy Without a doubt, a shrinking customer base is one of the biggest challenges facing small business owners today. Brand loyalty is almost a thing of the past in today’s market and as more and more competition arises, preserving your current customers becomes just as important as finding new ones. Senior... Read More >>
Feb
10
How will the European Debt Crisis affect your small business?
Greece may be thousands of miles away, but in today’s increasingly globalised world, economic depression in Europe equals economic recession for the USA. Unfortunately, the troubles across the Atlantic don’t appear to be improving and right now Greece is on the brink of dropping out of the euro zone currency. But what does this mean? Greece makes up the ‘G’ in the set of European... Read More >>
Feb
08
Wish You Knew Then What You Know Now (about an employee)?
Have you ever relied on your gut when making a personnel decision, only to suffer from ongoing indigestion when saddled with a poor performer? Making sound decisions about hiring and promoting people is not easy. Even well conducted interviews can result in poor hires, and roughly one-quarter of executives who are promoted from within fail to meet expectations at the two-year mark. When... Read More >>
