Archive | March 2012
Mar
20
How simple market research strategies can help your business
Since the global financial crisis hit, three out of four businesses in the US have reduced their marketing budgets. However, by maintaining your marketing strategies in a depleted economy you can pull ahead of the competition. When the economy starts to falter, businesses often react by looking for ways to save cash. Unfortunately, the marketing budget is usually the first head on the chopping... Read More >>
Feb
28
Pinterest– Can The Hottest New Social Media Tool Help Your Business?
Did you get an invite yet? To Pinterest, that is. There is a lot of buzz about Pinterest these days. If you haven't heard of it, or even if you’ve received an invitation but didn't have a clue what to do with it, read on to hear what this latest social media platform is about and how it could help your business. If you have just started to get up to speed with the various other social media... Read More >>
Aug
03
Mobile to market to money – Interview with Kai Shimada, founder and CEO of Infinita
By: Adeline Teoh Where would you be without your mobile phone? Lost? Bored? Out of the loop? Australia has one of the highest uptakes of smartphones in the world and all eyes are on the next generation of mobile platforms and apps. Mobile specialist Kei Shimada shares his insights into innovation from this space. 1. Look for opportunity in absence Mobile internet in Japan started in 1999... Read More >>
Jul
27
Servcorp’s My Biggest Small Business Challenge competition.
Launched as a dedicated social media campaign on Facebook last month, the competition encouraged Australian small businesses to share their biggest concerns and challenges for the chance to win$5,000. From 176 entries, four business owners were shortlisted and Kylie Nash, owner of Bubs in Arms was announced the winner. Interestingly, on top of the typical challenges of rising... Read More >>
May
13
How to manage negative sentiment in Social Media
Negative sentiment in social media, while not ideal, should certainly not be viewed as being detrimental to business. What negative sentiment gives a business is the opportunity to publically display how apt they are at dealing with any issues raised by a customer. It is even argued that negative sentiment, which is publically acknowledged and dealt with, is actually good for a business. The... Read More >>
