Archive | December 2010
Dec
29
Social Media Success
When it comes to social media, both small companies and large companies are stripped back to their roots. Ok, so larger companies may have the cash to pump back into social media campaigns but smaller companies have a natural advantage because they’re closer to their customers. Some business owners argue that when it comes to online campaigns, it doesn’t matter how big your business is as long... Read More >>
Oct
28
Online marketing: Email marketing makes a comeback
Email marketing is considered to be one of the most personal forms of marketing. After the CAN-SPAM Act was passed in 2003, new definitions of what could and couldn’t be included in email marketing were put in place. One of the main changes after this act was that email databases were now forced to become ‘personal’ and customers had to first choose to ‘opt in’. Although this impacted on... Read More >>
Oct
13
Getting to know SEO for your Small Business
It goes without saying that the more frequently your website appears on the first page of a search engine like Google, yahoo or bing, the more hits it will undoubtedly receive. For many small businesses – especially those who are competing in a large market – this can be quite daunting. And with factors such as the age of a website coming into account, it can sometimes seem almost... Read More >>
Sep
30
How to Spread a Viral Marketing Campaign
Jarod Green and his friends never dreamed that their good-natured attempt to poke fun at the New Zealand accent would turn into a multimillion dollar merchandising phenomenon. But the animated adventures of their beached Kiwi whale struck a chord with online audiences that would make most marketers envious. Beached Az started as a cheaply-animated online series, but it has now been viewed close... Read More >>
Sep
30
What you can Learn from Top Social Media Campaigns!
Social media is a great business tool, but how many companies are actually using it well? With so many SMEs and huge brands now using sites like Twitter and Facebook to promote themselves, simply creating a basic fan page isn't enough. Businesses need to be creating and designing social media marketing campaigns to connect with customers, create a good reputation and, most importantly, add to... Read More >>
