Archive | February 2012

Pinterest– Can The Hottest New Social Media Tool Help Your Business?

Did you get an invite yet?  To Pinterest, that is. There is a lot of buzz about Pinterest these days. If you haven't heard of it, or even if you’ve received an invitation but didn't have a clue what to do with it, read on to hear what this latest social media platform is about and how it could help your business. If you have just started to get up to speed with the various other social media... Read More >>

Servcorp’s My Biggest Small Business Challenge competition.

Launched as a dedicated social media campaign on Facebook last month, the competition encouraged Australian small businesses to share their biggest concerns and challenges for the chance to win$5,000. From 176 entries, four business owners were shortlisted and Kylie Nash, owner of Bubs in Arms was announced the winner. Interestingly, on top of the typical challenges of rising... Read More >>

How to manage negative sentiment in Social Media

Negative sentiment in social media, while not ideal, should certainly not be viewed as being detrimental to business. What negative sentiment gives a business is the opportunity to publically display how apt they are at dealing with any issues raised by a customer. It is even argued that negative sentiment, which is publically acknowledged and dealt with, is actually good for a business. The... Read More >>

Linkedin— 10 tips to get the most out of it

Linkedin is the world’s biggest professional network and should not be overlooked for facebook and twitter. It’s by far the most successful social platform for a business-to-business environment and can do wonders for the growth of your company. Here’s 10 ways to make the most of it: 1.     Be scannable – make sure your personal information is up to date and correct. You’re... Read More >>

The Power of Google Places

Did you know that Google Places is linked extremely closely to your search ranking? Therefore, if a person is searching on Google Maps for a business in your area, your map ranking will depend on your SEO in general. Trusted verified businesses with good search ranking will appear as a ‘lettered pin’ on Google Maps, whereas unverified listings with less-substantial SEO, will more than likely... Read More >>