Archive | August 2011
Aug
03
Mobile to market to money – Interview with Kai Shimada, founder and CEO of Infinita
By: Adeline Teoh Where would you be without your mobile phone? Lost? Bored? Out of the loop? Australia has one of the highest uptakes of smartphones in the world and all eyes are on the next generation of mobile platforms and apps. Mobile specialist Kei Shimada shares his insights into innovation from this space. 1. Look for opportunity in absence Mobile internet in Japan started in 1999... Read More >>
Dec
01
Servcorp Launches First Generation iPhone Application!
Servcorp has launched its first ever iPhone application ‘Meetings’, download it for a flexible and user-friendly business tool which allows users to book Servcorp’s services and facilities in over 100 premium locations, across 22 countries. Available for free via iTunes, this application has a user friendly interface where bookings can be made in real time and in under a minute. This... Read More >>
Sep
30
The Power of Mobile Marketing
Australian businesses can be frustratingly slow when it comes to adopting new technology, and mobile marketing is one area where few companies have dared to tread. But with the growth of smartphone use, the adoption of location-based services like Foursquare, the growth of platforms like Android, new advertising markets like the iAd and AdMob channels and the explosion of location-based search,... Read More >>
