Blog
Apr
04
Small business tips: Reducing overhead costs
In today’s economically volatile environment it is vital for small businesses and start-ups to look for ways to reduce business overhead costs while still maintaining efficiency. This is especially important when considering that cutting overheads is one of the fastest and easiest ways to increase profits. Cutting costs without sacrificing the quality of goods or services is the outcome every... Read More >>
Mar
20
How simple market research strategies can help your business
Since the global financial crisis hit, three out of four businesses in the US have reduced their marketing budgets. However, by maintaining your marketing strategies in a depleted economy you can pull ahead of the competition. When the economy starts to falter, businesses often react by looking for ways to save cash. Unfortunately, the marketing budget is usually the first head on the chopping... Read More >>
Mar
07
Is your business taking over your life?
Our working life encompasses far more than simply a means to make money. For many of us, what we do is a representation of who we are, how we perceive ourselves and how we are perceived by others. Work allows us to feel like valued and productive members of society and not only gives us a purpose but also is the main stage of our social interaction. However, when work begins to consume our... Read More >>
Feb
28
Pinterest– Can The Hottest New Social Media Tool Help Your Business?
Did you get an invite yet? To Pinterest, that is. There is a lot of buzz about Pinterest these days. If you haven't heard of it, or even if you’ve received an invitation but didn't have a clue what to do with it, read on to hear what this latest social media platform is about and how it could help your business. If you have just started to get up to speed with the various other social media... Read More >>
Feb
22
Can President Obama help strengthen Small Business?
With the 2012 presidential election looming, it’s important to understand just where President Barack Obama stands when it comes to small business. Given that small businesses employ more than half of all Americans and account for 60 per cent of new jobs, the Obama administration is understandably interested in assuring business owners that they are of top priority. The Startup America... Read More >>
